It's said that whenever you're ahead, you're actually behind because no matter how good you are at what you do there's always someone who is working to knock you off your front runner standing. So it goes with Netflix and Blockbuster. According to Mediapost's Just an Online Minute email vignette today, Blockbuster is gaining ground with 2.2 million online subscribers versus 6 million for Netflix. Of those, about half a million--almost 25%-- joined in the fourth quarter.
What is Blockbuster doing that is different? Allowing people to return the movies to their local Blockbuster and receive a coupon for free rentals...that's taking advantage of the bricks and mortar at the same time they're closing many to save dollars. But the key here is that competition forces people to think more creatively about what they have to work with. That's the power of a brand: the ability to be agile, rethink and get with the program.
To learn more about these two giants, go here.